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Giving to Win

Giveaway by definition is: the act of giving something away free. Raffle by definition is: the act of purchasing tickets to win a prize. What’s the big difference?  Let me explain. If I give you some...

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Advertising Gifts Explored: Corporate Generosity and the Emotional Reaction

This is a guest post by Celina Jonesi. Celina Jonesi is a distributor for British Promotional Merchandise Association (BPMA) is one of the UK’s leading industry bodies dedicated to promoting best...

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